MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as established television formats, relying on regularly timed shows via satellite. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between conventional TV